You are intent on completing that project but respond to a few personal emails then scan the NY Times site to start the day. The sidebar lures you off with a super interesting article. Ding! Your cell phone has a new text. Before you can respond you get 2 alerts from Facebook. Your calendar auto-pop says you are late for your next appointment, and ding! Auto-confirm your dentist for Tuesday. While 2 new Tweets come in, you check the forecast.